We are super-excited today to announce Poppytalk's design collaboration with Target! We have been working on this project since last June, and finally we can reveal the scoop! Target contacted us in June last year revealing their collaboration idea which involved celebrating a new era of tastemakers: top Pinners on Pinterest! They chose three of us, Oh Joy!, Poppytalk and Wit & Delight . Each of us have created a series of party planning collections launched over the course of 2014, including party décor, paper products and serving pieces designed with our signature aesthetic.
We can't reveal our collection until later this spring but if you check out the video above, you will see little hints of what's to come! Poppytalk for Target is all about summer entertaining, a little bit of modern feminine, Victorian-inspired details designed to add a little bit of glamour to outdoor backyard or glamping occasions. We can't wait to show you!
In the meantime, Joy is the first to launch her collection which comes out March 16th and you can see a sneak peek of her gorgeous collection on Target's Pinterest Board here. Also read more about Target's Pinterest collaboration on Fast Company and at Target's blog, A Bullseye View.