Ikea sent out their bi-annual trend report recently for Autumn 2014 looking at trends in society, shifts in life at home, and how those changes are reflected in their range of products. For Fall 2014, they say we're taking a closer look at the importance of and search for well-being, the ongoing urbanization, as well as people’s growing need to express their creativity. They also report on the comeback of colour. We thought this was an interesting read, and thought we'd share a bit with our readers. Here's a few images (from their 2015 catalogue) to explain. (All images IKEA).
Colour | Green
Colour | Blue
Colour | Natural
Colour | Pink
Ikea explains, "To “be creative” is no longer an activity done in isolation, but rather a globally valued character trait that improves both our personal and professional lives. And in a computerized and sanitized world of screens and intangible elements, being creative with our hands and minds is becoming something we increasingly crave. Something that allows us to express our personality, and feel some calm".
Well-Being | Private Rooms
Bedrooms and bathrooms are often down prioritized financially according to IKEA. “Most people spend their money on “public rooms” – places like the kitchen and living room; spaces where we socialize and invite people. They offer inspiration "for more functional, beautiful and sustainable solutions" for private rooms. See below:
Downsizing and smart space living are something as a society we're focusing on. According to IKEA, "for the first time in history, more people live in cities than in the countryside. In less than 20 years, 70% of the world’s population will live in cities". Small spaces and accommodating indoor and deck gardening are just a few of the trends they are seeing, like below:
Visit IKEA in the US for the 2015 catalogue using this link. And here for the Canadian version (mid August). All photos IKEA USA.