The Social Sessions | Growing A Following

Clockwise Top Left: Joy Cho, Tamara Taggart, Earl Einarson, Jan Halvarson, Jaime Derringer, Monika Hibbs

We don't talk about the business side of things often in this space, but if you're interested and would you like to hear about our journey on Pinterest and about our road to over 8 Million followers there we will be sharing our experience at a panel, 'Growing a Following' at Social Sessions at IDSwest this year in September.

We are excited to be partnering with the Interior Design Show West to bring this blogging and social media conference to our hometown, which is the perfect event, merging our love for everything design and home decor and how we share it online. Also, this is something we think has been long overdue here on the west coast of Canada!  We are thrilled to be telling our story (first time ever) to our local Vancouver audience! (A very rare occasion we might add).

Pinterest is still the number one referrer to our site (over and above all other social channels) and we will be talking about how we think you can improve your Pinterest along with other social media channels on our panel with three other successful social media panelists, Jaime Derringer of Design Milk , Tamara Taggart and Monika Hibbs. All have had successes on their social channels including Twitter, Facebook, Pinterest and Instagram, each with different perspectives from TV, fashion and art.

The conversational-style panel (moderated by Earl Einarson, Co-founder of Poppytalk and BCIT Instructor, Digital Design and Trends) should be a huge resource for anyone interested in growing their following online and on social media.  As the online landscape changes, so does the way we communicate there and adapting to those changes from our blogs to our social channels. This panel will address our experiences, our growth and how we have adapted to new platforms, from being early adopters (or late), what angles we have taken, what worked, what didn't, along with a question and answer period afterwards.

We had an amazing journey online throughout our ten years of blogging and one of the highlights was our following on Pinterest. It didn't happen overnight, there was a lot of hard work and dedication and love for what we do, but with that experience, we do have some valuable tips and tricks we learned along the way. As a result, collaborations were formed, such as our partnership with Target (Poppytalk for Target ) in the summer of 2014, and other opportunities with brands such as Martha Stewart, Roots Canada, Staples and 3M.

We invite you to join us at Social Sessions at IDSwest (at the Vancouver Trade and Convention Centre) on September 26th at IDSwest to hear about our journey along with our peers in what should be a fantastic event!

Our expert lineup includes top online, social media, blogging, television and technology industry leaders in North America including a Keynote from Joy Cho of Oh Joy (named one of Time Magazine's Most Influential People on the Internet this year) our panel on 'Growing a Following' and another panel looking at the 'Future of Tech' (what technology should you be focusing on) with panelists from Issuu (Jeremy Lacroix, Head of Product Design and User Experience), Hootsuite (Candice Charleton, North American Community Manager) and Latergramme (Destin Jones, Head of Community & Customer Experience) moderated by Earl Einarson, (Co-founder of Poppytalk and BCIT Instructor, Digital Design and Trends).

If you're interested in attending visit IDSwest's website at to register or more info.  We think it's going to be a really informative day and hope to see you there!

Jan Halvarson

1 comment:

Sandy Pepin said...

Wish I could go! Any tips for how to grow in this area of blogging for those of us who are quite far from your neck of the woods?