PANTONE Color Forecast Report A/W 2017-18

@agualuis via @pantone

The Pantone Color Institute recently presented its forecast report for A/W 2017-2018 at Texworld USA.  It's no surprise pink is still playing center stage.

“Dermic pinks take center stage, evolving into a series of paler, more fragile shades to express a transparent nudity. Beiges, off white and blues are all subtly influenced by pink, while pink mauves are the new baby pink.”

The report this year is titled ‘Disguise’ says Laurie Pressman, Vice President of the institute, “disguise does not have to be literal”, and “putting on a disguise can endow a person with new qualities”, which can be “empowering and freeing”.

“Disguise doesn’t have to be literal,” Pressman explained. “The art of disguise speaks to the idea of wearing a cover, a mask of sorts that renders parts of our real selves invisible. Something that in turn gives us permission to change who we are and the face we present to the world.”

Here are the colors that Pantone predicts for the Autumn/Winter 2017-18 season.

Pink: Dermic pinks take center stage, evolving into a series of paler, more fragile shades to express a transparent nudity. Beiges, off white and blues are all subtly influenced by pink, while pink mauves are the new baby pink.
Orange: The shade as a whole is moving into the background, but its influence can still be felt from colors like nectar. As Pressman put it, “Orange can always be counted on to inject a bit of surprise.”
Yellow: Lemon zest will be key this season, adding sunshine and light to any palette.
Brown: Classic shades and more animal-inspired tones will serve to anchor the fall palette.
Purple: Mauve shades gather in strength and focus.
White: Serving as a counter reaction to the overuse of color, white cleanses and simplifies the season’s palette. Neutral and trans-seasonal, whites make a strong statement on their own or in combination with other shades.
Reds: Moving away from scarlet to the coral side for the winter season. Pressman said it’s a color that also lends itself well to metallic treatments. “The most accepted bright shade across all areas of design, reds are a color range that connect the season and a color range that appeals to all consumers, irrespective of location, gender or lifestyle preference,” she added.
Greens: Nature’s neutral, it blends well with blues, browns and metallized finishes, including more saturated bright shades. The turquoise-based celadon will be big.

Via Design Taxi via  Sourcing Journal

Jan Halvarson

4 comments:

Judy said...

disappointing...

Jan Halvarson said...

Judy - haha - i guess so if you don't like pink right?

Megan said...

What a bummer to see words like "dermic" and "nude" still so strongly and automatically attached to pale pink. You'd think after Angelica Dass' recent Humanae art project - matching different Pantone colors to the myriad skin tones of her portrait subjects - or Christian Louboutin's high-profile expansion of the nude color palette for shoes that people in the design world would start coming around to the notion that - surprise! - people of color exist and "flesh tone" is not just a range of pinky-beiges. It sounds like the staff at the Pantone Color Institute badly needs to diversify!

Jen said...

At some point there needs to be a break from equating nude to pinks. It's a little disappointing that Pantone feeds into this equivalency.

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